Put
some
MOJO
in your online marketing with a combination of social media!
I was working on a video for EquineIR
and a member - Infrared1st - who is an
exhibitor at the Western States HorseXpo in Sacramento, CA - 10 to
12 June 2011. I noticed there was a live concert performance and
contacted the singer - Tempeton Thompson - requesting a sample track
of her music I could play as the soundtrack of the video. She sent
two.
When I added the song Life On Planet
Cowgirl to the images I was using, I realized I had created a music
video, with a commercial message. Templeton's lyrics connected with
the images of people in the equine industry. Since Planet Cowgirl is
a location in philosophical universe, I realized she was talking to,
and about, the people I was showcasing to promote the HorseXpo. This
is the video. Turn up the volume and listen to the lyrics. It's
unlikely you will attend the event, so imagine you are there. By the
way, it's 480p resolution, the first level of HD, so you can watch
it full screen. Allow it to buffer, if necessary.
I just finished a 10 day project
for a festival in Southern California. The task was to develop a
social media presence, if possible, on Facebook, Twitter and
YouTube.
It was an interesting experience because
all three were starting at zero. Here are the pages:
Facebook |
Twitter |
YouTube . Facebook ended up with 190 Likes, Twitter got 19
followers and YouTube has 16 videos. Overall, 2270 links were
generated for - festival national orange show - in less than 10
days.
Scroll down to see a video I'm working
on for IllinoisIR, a member of the United Infrared Network. First
draft is indexing very well. When you think about it, Google can
only identify it as a video, not good or bad content. At least I
don't think they can. Anyway, the video is made using
Animoto, my go-to
service for creating quick and effective video.
MOJO is an
abbreviation for Mobile Journalist, i.e. one who uses AUDIO, VIDEO,
BLOGS & MICRO-BLOGS to produce online content. When used in
combination, the elements of a mobile journalist can create
significant attention for products, services and worthwhile causes. I recently learned about WIDGETBOX, so there is another element
I can add to the list.
How many elements are there? I've
identified eleven. In addition to those listed above, there are online
PR, article marketing, teleseminars, webinars, mobile and email
marketing, which includes using an autoresponder.
A few years ago, publishing referred simply to printing books, magazines
and newspapers. Today, it includes ebooks,
ezines, blogs and
video.
Recently, I began to focus on marketing with
social media, using Wordpress and Blogger blogs, micro-blogs, such
as Twitter and Cinchcast, podcasting on BlogTalkRadio
and other sites, as well as
producing online video.
On
the
next page you will see links
to various elements of social media, including several widgets for
BlogTalkRadio and Cinchcast. If you are not familiar with
Cinchast, take a look at a tutorial I did with Camtasia -
How To Use
Cinchcast.
On Twitter
and other social media platforms, I post information about upcoming BlogTalkRadio shows, internet marketing
events, online video and other related topics on
Twitter.
I'm an online marketing
consultant with a travel & tourism-oriented
background. Since February 2008, I've produced more than 900
shows on BTR and have nearly as many videos on YouTube
and other video sharing platforms, such as Viddler, Revver,
Yahoo, Metacafe
and Dailymotion.
I'm
sure I'm not the first person to tell you placing video on
your website is an effective way to get your website
indexed. Video, combined with BlogTalkRadio, as part of an
aggressive social media philosophy, is even more effective.
Whether your niche is internet
marketing, or one that is very localized, online marketing
is essential. People search for information now via Google,
Bing and Yahoo, as well as dozens of other search engines.
The likelihood of someone finding your website if when they
search for your particular keywords diminishes as the number
of indexed pages increase.
Put
some
MOJO
in your online marketing with a combination of social media!
